Since the beginning of this year, the economic operation of the main leather industries above designated scale in China has shown a trend of "slow but stable, stable and rising", and the export recovery trend is particularly remarkable. From the data, from January to August 2014, the growth rate of sales revenue, profit and export of the main leather industry above designated scale in China was 9.8%, 13.7% and 10.3% respectively. Except for the slight decrease in sales growth, the growth rate of profit and export was accelerated. According to the analysis of the industry's operation trend in recent years, the future development growth rate is expected to continue the current stable trend, and the future can be expected.

In fact, the macro data are not completely consistent with the industry's perception. The impact of the new economic normal on the leather industry is increasingly apparent, and different enterprises have different feelings. These can be seen from ACL / CIFF / Moda shanghai2014 (China International Leather Exhibition, China International Footwear Exhibition and China International luggage, fur and leather clothing and clothing exhibition). After all, China International Leather Exhibition can be said to be a great achievement of the industry, integrating global resources, grasping the essence of channels, and integrating forward-looking thinking. It can observe the industrial trends and can seek future development.

New products have more pricing power

During the period of in-depth adjustment of the industry, China International Leather Exhibition, as an important trade platform, plays an increasingly prominent role in displaying new technologies and products, highlighting brand value, product strategic promotion, attracting domestic and foreign customers, and expanding the market.

The price of raw material leather in the upper reaches of the leather industry keeps rising, while the price of synthetic leather keeps falling, from 3.6 yuan / m2 to 1.35 yuan / m2. The price of natural rubber also shows a downward trend, from 40000 yuan per ton in the peak period to 13000 yuan per ton. Although the price pressure of raw materials has eased, the labor cost is difficult to ease.

Yu Jingmin, the person in charge of Zhejiang Huari wheel plastic products Co., Ltd., introduced that the annual growth rate of the enterprise's labor cost reached 8% - 9%, while the price of the original products was basically stable, and there was no price increase in the past two years. However, the company's profit margin increased slightly, mainly driven by new products. Huari lunsu mainly sells * rubber soles. The price of ordinary soles in China is 40-50 yuan, while the price of their products is about 100 yuan. Because of the fierce competition and considering the cooperative relationship with customers, it is difficult for enterprises to raise the price of the original products and maintain the original price level. However, the price of new products can be greatly increased. Take the foamed rubber sole as an example, the cost price is 15 yuan, the price can reach 45 yuan, and the profit level can be imagined.

It is also one of the strategies of Suzhou Zhaoyi Footwear Co., Ltd. to develop new products to maintain profits. Zhaoyi footwear originally focused on snow boots, but in recent years, the market for snow boots has been chaotic and there are too many entrants, either in quantity but not in price, or in quantity, which has a great impact on the enterprise. Shen Weihua, general manager of Zhaoyi Shoes Co., Ltd., said that the factory price of its domestic snow boots has dropped by more than 10 points. Zhaoyi has brought a brand-new series of Niu twist shoes, which is known as "egg roll shoes". On the one hand, it fills the gap of terminal retail sales in spring and summer, so that it has seasonal products all year round. On the other hand, the profit of new products is also very considerable, which can be said to kill two birds with one stone. Mr. Shen said that the factory price of a pair of Niu twisted shoes is more than 70 yuan, but the price is more than 200 yuan. Many manufacturers have expressed strong interest in their new products and are interested in acting as their agents.

Xu Jianxin, chairman of Volkswagen leather industry, who has participated in the exhibition for many years in a row, said that the enterprise has recently faced adverse factors such as fluctuations in raw leather import prices, rising labor costs, and increased environmental protection pressure, and the output has been affected. However, the sales income has not been greatly affected by the increase in unit price, but the efficiency has been affected. This time, the enterprise took the "goat conductive glove leather" developed and produced by * which is suitable for touching all kinds of electronic products, and was praised by Chinese and foreign merchants. The purpose of Zhou Hua, chairman of Haining Ruixing Leather Co., Ltd., is to further understand the market development trend and find and develop high-quality environmental protection new products through the exhibition.

Many enterprises use the exhibition to launch new products. Aokang officially released the "Kim soo Hyun Asian Games custom series" Brock shoes tailored for Korean star Kim soo Hyun. At the opening ceremony of the Incheon Asian Games held in South Korea on September 19, Kim soo Hyun, as the performing guest of the opening ceremony, wore this series of shoes * and the same series was also sold online and offline after the Asian Games. Aokang also launched the "Aokang Experience Hall" at the exhibition. As an upgraded version of the "Aokang International Hall" launched last year, Aokang chairman * Zhentao introduced that the "Aokang Experience Hall" will pay more attention to the personalized experience of consumers and meet more demands of consumers through online and offline linkage sales, which also indicates the future development direction of Aokang - to build a footwear retail service operator in China *.